#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs by Dan Zaiontz

#FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Book Title: #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

Publisher: EDUniverse Media, Inc.

Release Date: 2015-01-19

Author: Dan Zaiontz

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Dan Zaiontz with #FollowTheLeader: Lessons in Social Media Success from #HigherEd CEOs

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Presidents are using social media to amplify their voices and to engage with constituents by sharing their ideas with leading journalists on Twitter, gaining followers among students and parents on Facebook, and posting selfies with influential alumni on Instagram. In this groundbreaking book, media relations and PR pro Dan Zaiontz provides insights and tips for leaders in higher ed who want to adopt social media — or learn how to use it more effectively.

Through research and interviews with 22 leaders of Canadian and American colleges and universities, Zaiontz learned what strategies and tactics leaders found most effective — and which to avoid to mitigate risk. Filled with insights, anecdotes, and profiles of leaders who have successfully used social media in their roles as college and university presidents, this book offers sound advice to novices and experts alike—and to those who advise them.